FOLK: HÄLSA!

This motion graphics campaign was created by Third Pända Film in 2019 in order to promote Cykelfrämjandet’s cause Folk: Hälsa! on the right of public access and our responsibilities. The campaign consists of 6 short videos.

The right of public access gives us all a unique opportunity to experience nature. We get to walk and bike freely almost everywhere. But it is a freedom that comes with a responsibility that can be summarised with “Don’t disturb, don’t destroy“. We, who are moving around in nature, are expected to consider each other and nature itself. To put it simply: “Folk: Hälsa!“